CEO 您好
進入越南市場進行「醫美／大健康品牌代運營」，為何您必須選擇我們團隊？
1. 越南內容行銷模組：我已經在越南建立內容會員平台4500位經驗
2. 熟悉通路人脈：我們團隊從國際品牌經營團隊背景；已經熟悉越南通路人脈
3. 產品的認證:我們有獨立團隊成功經驗來協助您
最重要是 我們把您品牌很產品當成一個團隊在經營 ；並不斷改善成功關鍵公式 ：B.E.A.U.T.Y. 公式
✅ B.E.A.U.T.Y. 公式
（Brand Entry And Utilization To Yield）
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B：Brand Localization Strategy 品牌本地化策略
• 明確品牌定位（抗老、修復、微整、體內調理等）
• 根據越南消費族群（如中產女性、醫美診所業主、KOL）進行調整
• 建立中英文越文三語品牌包裝與簡報
• 品牌故事要結合“科學 + 亞洲審美觀 + 安全信任”
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E：Entry Compliance & Product Licensing 進入與合規流程設計
• 預先盤點產品是否屬於醫療器材（需越南MOH註冊）或功能性保健食品（需VFA註冊）
• 搭配專業本地法規顧問與進口報關商處理資料
• 若非直營，可設計「授權＋經銷＋回購條款」結構保障品牌方利益
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A：Agency Selection/ Verification & KOL Activation 代理通路驗證與篩選 與意見領袖啟動
• 評估醫美診所／健康管理中心／連鎖保健品通路為核心代理商
• 搭配中越雙語KOL、醫師或微整醫美講師開啟市場信任
• 採取「小眾高價切入→轉向教育＋社群擴散」路徑
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U：User Experience Optimization 使用者體驗最佳化
• 所有產品搭配線上線下的使用說明、專業Q&A、售後諮詢通道
• 結合療程包、檢測包、套餐式設計來強化「顧問式銷售」
• 提供現場或線上免費評估體驗服務，降低首次購買門檻
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T：Team Co-branding & Training 聯名與培訓機制
• 將醫師、診所與品牌共同做「療程設計、活動命名、診所聯名」
• 建立 B2B2C 對診所／通路店家的標準教育包（認證課程／培訓）
• 提供 Co-marketing fund（共投廣告費）激勵診所投入推廣
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Y：Yield-Driven KPI Design 收益導向設計
• 對於品牌方、代理方、診所都有明確的利潤結構（如一次性獎金＋月營收分潤）
• 數位化追蹤轉換率（透過 QR code、會員系統、CRM）
• 3–6個月滾動調整推廣方向與價格策略，聚焦高毛利產品線
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🔄 實戰建議：
1. **前三個月：**以醫師講座＋封閉式沙龍活動打響品牌認知與信任
2. **六個月內：**選定3家核心通路試點運營，同步準備教育型社群內容
3. **一年內：**完成品牌診所聯名＋至少一款產品爆款化＋跨境跨平台上架（如 TikTok、Shopee、醫美平台）
Dear CEO,
Why should you choose our team to help your aesthetic and wellness brand successfully enter the Vietnamese market?
1. We have already built a trusted content-based membership platform with 4,500+ members in Vietnam, providing us deep insight into local consumer behavior.
2. Our team consists of seasoned professionals with international brand operation experience and strong local distributor networks in the aesthetic and wellness industry.
3. We have a dedicated in-house team experienced in product registration and compliance with Vietnamese authorities.
Most importantly, we treat your brand and products as our own, continuously optimizing a proven success framework we call the B.E.A.U.T.Y. Formula:
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✅ The B.E.A.U.T.Y. Formula
(Brand Entry And Utilization To Yield)
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B – Brand Localization Strategy
• Define a clear market position (e.g. anti-aging, repair, injectables, wellness supplements)
• Tailor messaging and product positioning for Vietnam’s mid-to-high-end female consumers, clinics, and KOLs
• Create branding materials in Chinese, English, and Vietnamese
• Craft brand storytelling that blends science, Asian aesthetics, and safety trust
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E – Entry Compliance & Product Licensing
• Assess whether your product requires MOH medical registration or VFA functional food approval
• Work with certified local legal advisors and import agents for streamlined approval
• For non-direct entries, structure licensing + distribution + buyback models to protect brand interests
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A – Agency Selection & KOL Activation
• Select top-tier aesthetic clinics, wellness centers, and health supplement chains as exclusive agents
• Activate bilingual Vietnamese-Chinese KOLs, doctors, and trainers to build market trust
• Use a phased strategy: niche premium positioning → educational content → social expansion
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U – User Experience Optimization
• Provide online and offline product guidance, professional Q&A, and after-sales support
• Bundle treatment kits, diagnostic tools, and program packages to enhance consultative selling
• Offer free trial assessments (in-person or online) to encourage first-time conversion
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T – Team Co-branding & Training
• Co-create treatment plans, branded events, and clinic collaborations
• Offer standardized B2B2C training and certification packages for clinics and partners
• Set up co-marketing funds to support clinic-driven promotional efforts
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Y – Yield-Driven KPI Design
• Clearly define profit-sharing structures for brands, agents, and clinics (e.g. sign-on bonus + monthly revenue share)
• Digitally track conversions using QR codes, CRM, and member systems
• Adjust pricing, campaigns, and focus every 3–6 months to build high-margin product lines
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🔄 Execution Plan Highlights
1. Month 1–3: Host expert-led seminars and closed-door salon events to establish trust
2. Month 4–6: Launch 3 pilot channels with education-driven community engagement
3. Within 12 months: Achieve clinic co-branding, create at least one star product, and expand to TikTok, Shopee, and other platforms
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We don’t just market products. We build brands and long-term local ecosystems. We look forward to becoming your trusted partner in Vietnam.