✅ B.E.A.U.T.Y. 品牌進入與獲利模式白皮書
Brand Entry And Utilization To Yield
越南醫美與功能性保健品市場正進入快速成長期，面對競爭激烈與法規不確定的環境，品牌如何有效進入、建立信任並實現穩定收益？本白皮書提出「B.E.A.U.T.Y. 公式」，以六大模組協助海外品牌規劃在越南市場的成功落地路徑。
Vietnam’s aesthetic medicine and functional supplement market is rapidly growing. However, with intense competition and evolving regulations, how can foreign brands successfully enter, build trust, and scale sustainably? This whitepaper introduces the B.E.A.U.T.Y. Framework—a six-module strategy for successful market entry and profitability.
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B：Brand Localization Strategy｜品牌本地化策略
品牌進入越南市場的第一步，是重新詮釋與在地消費者的連結。
The first step is to localize the brand in a way that resonates with Vietnamese consumers.
• 明確品牌定位（如抗老、修復、微整、體內調理等）
Define your brand focus (e.g., anti-aging, skin repair, aesthetic injectables, internal wellness).
• 對接主力消費族群（中產女性、醫美診所業主、健康KOL）
Align with core customer segments such as mid-income women, clinic owners, and health KOLs.
• 建立中／英／越三語包裝與簡報
Prepare trilingual branding and pitch materials (Chinese–English–Vietnamese).
• 故事傳遞要結合「科技＋亞洲美學＋安全信任」
Tell a brand story combining “science + Asian aesthetics + safety & trust.”
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E：Entry Compliance & Product Licensing｜進入與合規流程設計
合規與註冊是品牌合法經營的第一道門檻。
Compliance and licensing are the foundations for market entry and business sustainability.
• 盤點是否為醫療器械（MOH）或保健食品（VFA）
Clarify whether the product falls under medical devices (MOH) or health supplements (VFA).
• 與專業法規顧問與報關代理合作
Work with experienced local legal and customs consultants.
• 建議採「授權＋總代理＋回購條款」模式降低風險
Use licensing + exclusive agency + buyback clauses to manage channel risk.
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A：Agency Selection & KOL Activation｜通路驗證與意見領袖啟動
通路與意見領袖是品牌推廣的兩大引擎。
Distribution partners and trusted KOLs are critical to brand credibility and expansion.
• 優先篩選醫美診所／健康中心為代理夥伴
Vet and select aesthetic clinics or wellness centers as key distributors.
• 啟動具醫療背景的中越雙語 KOL／講師
Activate bilingual KOLs (doctors, trainers) for local endorsement.
• 採「高價切入 → 社群教育擴散」策略
Start with a high-end niche approach, then expand via community education.
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U：User Experience Optimization｜使用者體驗最佳化
提升顧客體驗，是創造回購與口碑的核心。
User experience is the foundation of repurchase and word-of-mouth marketing.
• 所有產品皆附上清晰說明、售後與評估諮詢
Provide user-friendly instructions, after-sales channels, and consultations.
• 推出檢測包／療程包／訂閱組合
Bundle products with test kits, treatment packages, or subscription plans.
• 提供線上或現場體驗，降低首次購買門檻
Offer free digital or in-person assessments to reduce trial barriers.
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T：Team Co-branding & Training｜聯名合作與培訓機制
打造「共創關係」才能提升診所黏著度與推動力。
Co-creating with clinics builds loyalty and shared incentives.
• 診所與品牌共同設計療程與活動命名
Co-create treatment packages and campaigns with partner clinics.
• 提供標準教育包／認證課程／銷售培訓
Deliver training kits, certification programs, and on-site coaching.
• 提供共投廣告基金（Co-marketing fund）鼓勵推廣投入
Allocate co-marketing funds to encourage channel engagement.
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Y：Yield-Driven KPI Design｜收益導向設計
收益共享設計，是確保每個角色願意長期合作的關鍵。
A transparent and motivating profit-sharing structure sustains long-term collaboration.
• 設計獎金＋分潤模式（品牌／代理／診所）
Implement a clear reward and revenue-sharing model for all parties.
• 數位化追蹤轉換（QR code／會員系統／CRM）
Track conversions with QR codes, membership systems, and CRMs.
• 每季滾動優化策略與定價，聚焦高毛利產品
Adjust pricing and promotion quarterly to focus on high-margin SKUs.
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🔄 建議落地節奏（1 年內規劃）
📌 前三個月（品牌建立期）
• 醫師講座＋沙龍體驗，建立信任
• 完成品牌本地化與產品註冊
First 3 Months: Build trust through closed-door events and KOL seminars. Finalize brand adaptation and registration.
📌 六個月內（試點運營期）
• 選定 3 家核心通路試營運
• 建立社群內容與初步用戶轉化管道
Within 6 Months: Launch 3 trial channels and begin content marketing via social platforms.
📌 一年內（成長放大期）
• 打造爆品，聯名診所
• 跨境上架 Shopee／TikTok／醫美平台
Within 1 Year: Create a hero product, secure clinic co-branding, and expand via e-commerce platforms.
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📍 結語 | Conclusion
B.E.A.U.T.Y. 不只是進入市場的操作手冊，更是一套兼顧合規、市場信任、使用體驗與收益管理的整合模型，適合所有希望在越南發展的「美與健康」品牌使用。
The B.E.A.U.T.Y. framework is more than a go-to-market checklist. It’s a holistic strategy combining compliance, trust-building, user experience, and performance tracking—designed to help beauty & health brands succeed in Vietnam.