驗證本地合作夥伴；

協助降低風險 

Verified Local Partners to Help Minimize Business Risk

 

我們理解品牌商進入越南市場三個痛點： 

1. 合規與設立平台代運營 

2. 經營管理渠道通路 

3. 產品認證貿易登錄 

親愛的 [CEO 姓名]，您好：

感謝您撥冗閱讀這封來信。

我們是 Vietnam Brand Enabler，一間專注於協助國際品牌在越南落地與擴張的品牌執行顧問公司。團隊由三位跨文化創辦人組成，結合品牌代營運（Brand Enabler）模式與本地經銷網絡，協助品牌完成「可落地、可控管、可放大」的市場進入計畫。

 

Dear [CEO’s Name],

Thank you for taking the time to read this letter.

We are Vietnam Brand Enabler, a consulting firm dedicated to helping international brands land and expand in the Vietnam market. Our founding team consists of three cross-cultural partners who integrate the Brand Enabler model with established distribution networks to help brands achieve market entry that is localized, manageable, and scalable.

 

我們的模式以品牌方「特助角色派駐制」為核心，由我們擔任品牌總部與越南本地的營運通路、生產與執行團隊之間的橋梁，確保戰略一致與高效落地。

At the core of our approach is an “embedded assistant” model, where we act as the bridge between brand headquarters and the local Vietnamese teams—including distribution, production, and execution—to ensure strategic alignment and executional efficiency.

 

🌐 團隊簡介｜Team Profile

我們具備中英雙語 與本地越籍之溝通能力，以英文為主要營運語言，團隊三位創辦人分別專責不同領域：

Our bilingual team (English/Chinese) ensures smooth international communication. Our three co-founders lead distinct areas of expertise:

  1. Owen（台籍）Taiwanese
    　— 三碩士學歷，四大事務所高階顧問背景，擅長法人設立、稅務合規與架構設計
    　— Three master’s degrees and a senior consultant background in Big Four firms, specializing in legal entity setup, tax compliance, and platform structuring.
  2. Minh/Daniel（越籍美國人）Vietnamese-American
    　— 快消品與電商背景的連續創業家，精通現代與傳統通路管理
    　— Serial entrepreneur with FMCG and eCommerce experience, skilled in traditional and modern channel management.
  3. Tommy（越籍）Vietnamese
    　— 具20年進出口經驗，專精產品認證與政府對接
    　— Over 20 years in cross-border trade, product registration, and governmental relations.

 

📌 三階段服務流程｜3-Phase Execution Model

第一階段：策略整合與規劃

• 市場進入與通路規劃

• 認證與法規設計

• 法人設立與治理設計

Phase 1: Strategy & Market Readiness

• Entry & distribution planning

• Product certification & legal compliance

• Entity establishment & governance setup

 

第二階段：落地執行與營運管理

• 定價與推廣策略

• 多通路（MT/GT/eCom）整合營運

• KOL與社群媒體推廣

• 倉儲物流與售後體系搭建

Phase 2: Execution & Local Operations

• Pricing & branding strategy

• Multi-channel (MT/GT/eCom) integration

• KOL/media execution

• Warehousing, fulfillment & customer support

 

第三階段：品牌經營與價值放大

• 通路與客戶關係維護

• 模式升級與擴張路徑規劃

• KPI追蹤與月度報告制度

Phase 3: Brand Growth & Value Optimization

• Channel & client relationship management

• Growth pathway and business model evolution

• KPI monitoring & monthly reporting

 

💼 合作模式與彈性架構

Flexible Partnership Models

我們依品牌階段與需求提供三種合作模式，歡迎彈性設計：

We offer three partnership models, tailored to brand maturity and market strategy:

• 固定管理費 + 銷售抽成（例：5–10%）

• Monthly Management Fee + Sales Commission (e.g. 5–10%)

 

• 純佣金制（適合已成熟品牌）

• Commission-only model (for established brands)

 

• 合資型代營運（共擔風險、共享利潤）

• Joint-venture model (shared risk & upside)

 

我們亦可協助品牌設立法人、尋找代工／供應商或總經銷商夥伴。每年僅服務3家品牌集團，以確保策略深度與執行品質。

We also support brand legal entity setup, OEM/ODM partner search, and national distributor matchmaking. We limit ourselves to three brand clients per year to ensure focus and quality.

 

✅ 成功關鍵七點｜7 Success Factors

  1. 策略顧問與實際執行團隊合一（Consulting + Execution in One）
  2. 中英雙語 + 熟悉越南市場文化落地（Bilingual with Local Market Fluency）
  3. 政府關係與法規經驗完整（Regulatory & Government Linkages）
  4. 內建通路與媒體操作能力（Built-in Distribution & Media Network）
  5. 品牌聲量與用戶信任同步提升（Brand Voice + Consumer Trust）
  6. 數據與報告透明追蹤機制（Transparent KPI Tracking & Reporting）
  7. 資源整合能力強，可快速調度所需合作夥伴（Strong Ecosystem Integration）

我們誠摯希望能有機會與貴公司團隊交流，若您對越南市場或落地合作有初步討論意向，我們樂意安排線上簡報或會面。

We sincerely look forward to exploring potential synergies with your team. Should you be interested in discussing Vietnam market collaboration, we would be happy to schedule a call or presentation at your convenience.

 

敬祝 商祺，

 

Best regards,

在越南以「品牌代運營（Brand Enabler）」角度，對醫療保健快消品的經銷商管理範圍進行整理：

⸻

🇻🇳 越南在地品牌代運營視角：醫療保健快消品經銷商管理 7 大重點
1. 產品合法與溝通內容合規，是第一關鍵
身為品牌代表，我們會協助經銷商理解越南的衛生部、市場管理局（MOH／DOH）對保健食品與功能品的管理要求。
也會主動審核其宣傳話術與包裝內容，避免因為過度宣稱影響品牌信譽或引起罰款。

2. 協助區分並建構專業通路 vs. 大眾通路
越南市場特殊之處在於：產品是否進入藥局、診所或電商平台，會大幅影響品牌定位。
我們會根據產品屬性規劃適合的通路經銷商，避免出現「錯通路、錯價格、錯訊息」的狀況。

3. 價格與市場秩序維護機制
價格失控會直接破壞信任。
我們會與經銷商簽訂明確的價格控管條款（如 MAP 最低廣告價格），也主動協助監控電商價格，防止低價搶單、互相削價。

4. 庫存效期與退貨機制的預警管理
我們會定期與經銷商進行庫存／效期盤點，針對即期品給出調貨或促銷建議，降低過期損失。
同時也可協助設計「過期品回收制度」，讓品牌更安心落地。

5. 品牌授權行銷素材與使用標準
我們提供經審核的越南語 POP、產品簡介、活動模板與影片素材，讓經銷商在推廣時專業一致，符合本地語境與消費習慣。
所有素材均可由品牌方主導授權，控制風險。

6. 銷售能力建設與一線支持
針對有潛力的經銷商，我們也協助安排產品教育、話術訓練，甚至派出醫藥推廣顧問與經銷商聯合拜訪目標客戶，如藥局、保健門市、醫師網絡等。

7. 績效評估＋激勵制度協助設計
我們定期彙整經銷商的銷售數據、區域覆蓋與回款狀況，做為未來是否續約、擴點或調整代理權的依據。
同時，也可根據品牌策略，設計獎金、返利、年度獎勵旅行等激勵方案。

 

🇻🇳 Vietnam Brand Enabler Perspective:

7 Key Areas of Distributor Management for Healthcare FMCG
1. Product Compliance and Communication Control
As the brand’s local representative, we help ensure that all product claims, labels, and marketing communications comply with Vietnamese Ministry of Health (MOH) and market authorities.
We review distributor communication materials to prevent over-promising effects that could lead to penalties or damage brand trust.
2. Channel Strategy: Professional vs. Mass Retail Segmentation
In Vietnam, your product’s positioning heavily depends on whether it’s placed in pharmacies, clinics, e-commerce platforms, or wellness stores.
We help define a clear route-to-market and select appropriate distributors per channel to avoid misplacement and brand dilution.
3. Price Policy and Market Discipline Enforcement
Pricing chaos can kill trust.
We establish clear MAP (Minimum Advertised Price) and suggested retail price frameworks, and we proactively monitor platforms like Shopee, Tiki, and Lazada to prevent price-cutting or grey market disruptions.
4. Inventory Turnover and Expiry Risk Control
We regularly audit distributor stock levels and shelf-life status, providing early warnings and proposing stock rotation, clearance campaigns, or swap-outs.
We also help set up expired-product return mechanisms to minimize brand-side risks.
5. Localized Marketing Assets and Brand Control
We provide pre-approved Vietnamese-language marketing assets (flyers, videos, shelf talkers, etc.) to ensure consistent and culturally relevant communication.
All distributor campaigns are reviewed beforehand to maintain brand integrity.
6. Sales Capability Building and Frontline Support
We offer training on product knowledge, sales pitches, and customer service.
For strategic partners, we co-deploy field support (e.g., nutrition consultants or pharma reps) to assist with selling into pharmacies, clinics, or wellness networks.
7. Performance Monitoring and Incentive Programs
We track monthly sell-in/sell-out, territory coverage, and payment cycles.
Based on results, we advise brand owners on renewals, territory expansion, or replacement. We also assist in designing bonus schemes, rebates, or annual rewards aligned with brand priorities.